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April 14 – 17 – Texas Library Association Conference – San Antonio, Texas

Module 3.4 Dates: 4/12 - 4/16

Topic: Marketing and Advocating for the Profession

Focusing Question: Why are marketing and advocacy important at the district, state, and national levels?

Readings Codes

1. Empowering Learners: Guidelines for School Library Media Programs – EL
2. Standards for the 21^st Century Learner – S4L
3. Standards for the 21^st-Century Learner in Action – SIA
4. The Whole School Library Handbook - WSLH
5. TWU Library Databases - TWU
6. Blackboard Class Wiki (Course Menu Tab) - BBW
7. Resources: R (in BB Module) - D (Download)

Readings and Viewings

WSLH: pp. 281-290 

On the Web: Review the wiki where some of you will post your Marketing-Advocacy Project:  http://twupioneerschoollibrary.pbworks.com/ In the future, your work will be linked to the TWU Pioneer School wiki, but a the present, it is not publicly available: http://twupioneerschool.pbworks.com Even if you are not participating in this project, I am hoping you will take an interest in it.

TWU: Kaaland, C. (2010, January). Saving at Your School Library. School Library Monthly, 26(5), pp. 2, 7-9. Retrieved January 12, 2010, from Library and Information Science & Technology Abstracts with Full Text database.

Assignments

Online Discussion: O.D.3.4:  Course Connections

Assignment Due: A.3.4: Collaborative Lesson Plan - Due 4/16 at 9:00 p.m.