Marketing-Advocacy Project Assignment – A.4.2a (aka The TWU Pioneer School Library Project)
This is a small group project. The goal of this assignment is to practice marketing and advocacy for school library programs and the role of school librarians in student achievement.
For this project, LS5333 students will focus their marketing and advocacy strategies to the audience for the TWU Pioneer School Project. One goal of the TWU Pioneer School, initiated by the Teacher Education Department at Texas Woman’s University, is to orient preservice classroom teachers, education specialists, school librarians, and administrators to the roles and responsibilities of various members of a school learning community.
Your contribution to this project has the potential to influence future and current educators in Texas and beyond. Please read the information linked to the "About" page at: http://twupioneerschoollibrary.pbworks.com/
Assignment Objectives: By contributing to the TWU Pioneer School Project resource, students will:
NOTE: You will be asked to sign a permission form to have your group work permanently displayed on the TWU Pioneer School Library wiki: http://twupioneerschoollibrary.pbworks.com/
To prepare for this project:
1. Declare your intention to participate in this project in O.D.2.4b.
2. Form a small group in O.D.3.3a.
3. Determine an instructional level for the Pioneer School librarian your team will create.
4. Dr. M. will create a final work page for you on the Pioneer School Library wiki.
5. Chris O'Leary's about elevator speeches: http://www.elevatorpitchessentials.com/essays/ElevatorPitch.html
Assignment:
• Review the Rubric A.4.2a - Marketing-Advocacy Project and the high school librarian sample on the TWU Pioneer School Library Wiki.
• Create a wikispaces wiki where you will collaborate on this project and document your collaborative conversations.
• Download, copy and paste the template onto your wikispaces wiki page. (The template is linked at the end of this page.)
• Follow the template to create a profile of the Pioneer School librarian at a particular instructional level: elementary, middle, or high school. (Note: The image/avatar for your librarian will be connected with the elevator speech.) This will be posted to the Pioneer School Library Wiki.
• Create a motto and logo to accompany the @your library® brand. Use it throughout this work.
• Brainstorm roles and responsibilities and marketing tools.
• Hone in on two or three overlapping roles and responsibilities and collaboratively compose an elevator speech.
• Record and post the speech to your page on using a Web 2.0 tool. Possible tools include an illustrated VoiceThread, podcast, Voki, xtranormal, a narrated PowerPoint, or any combination of these tools. (Illustrations must include an image or avatar of the librarian; they can include images from the physical space of the school library.)
• Create a marketing tool such as a brochure, bookmark, flyer (“Wanted” poster?), or wiki page to promote one or more roles and responsibilities of the school librarian and the library program. This will be linked to your Pioneer School Library Wiki page.
• Share your Pioneer School librarian contribution and facilitate a discussion in the appropriate thread on O.D.4.3.
Technology Help
Visit the Help Page on the TWU Pioneer School Library wiki for podcasting technological help.
Publishing on the TWU Pioneer School Library Wiki:
* Dr. M. will create three pages for your librarian:
* Copy and paste your final content or insert your files and link your pages as per the sample.
* Add two links to each page that connect to your librarian's other two pages as per the example for High School Librarian Mary Margaret Perez:
http://twupioneerschoollibrary.pbworks.com/H_S_Perez
Self-Assessing and Turning in Your Work:
• Use the A.4.2a Rubric to self-assess your work.
• Along with a link to your Pioneer School Library link, submit the A.4.2a Rubric – Marketing-Advocacy Project with the top part completed via the Assignment Tool in Module 4.2.
FORMAT for submitting rubrics via BB Assignment Tool:
Last Name_Assignment Number_Rubric
Example: Moreillon_Evans_Peterson_A.4.2a_Rubric
Resources:
Sample Pioneer School Library Contribution: Mary Margaret Perez, High School Librarian
Template for the Pioneer School Project (.doc) To begin, copy and paste this into your wikispaces wiki. You will copy and paste a final version of this information onto your TWU Pioneer School Library Wiki Web site page following the example at: http://twupioneerschoollibrary.pbworks.com/H_S_Perez
Rubric A.4.2a (.doc)
Assignment A.4.2a (.pdf)
Publishing on the TWU Pioneer School Library Wiki:
When Dr. M. receives your signed permission form and the name of your librarian, she will create pages for you and provide you with access so you can post your work to the TWU Pioneer School Libary Wiki Web site.